Who is the halftime performer for Super Bowl 60?

Bad Bunny is the headliner for the Super Bowl 60 halftime show.

How does the NFL select its Super Bowl halftime performers?

The NFL partners with Roc Nation, led by Jay-Z, to select artists based on cultural relevance, global reach, and entertainment value.

Do Super Bowl halftime performers get paid?

Super Bowl halftime headliners do not receive a paycheck for their performance and are only required to make union scale.

Home / Arts and Entertainment / NFL Bets on Bad Bunny for Global Moment

NFL Bets on Bad Bunny for Global Moment

1 Feb

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Summary

Bad Bunny chosen for his global reach and cultural relevance.
NFL partners with Roc Nation for halftime show selection.
Performers do not receive payment, only union scale.

The NFL anticipates Bad Bunny's Super Bowl 60 halftime performance will create a "global entertainment moment." The selection process, which begins right after the preceding Super Bowl and concludes by early fall, is managed by Roc Nation, Jay-Z's entertainment company, in partnership with the NFL since 2020.

NFL senior vice president Jon Barker highlighted that the league and Roc Nation prioritize artists who are culturally relevant and possess global reach, like Bad Bunny. This approach aims to unify diverse audiences around the sport and the performance, reflecting the mission that "football is for everybody, and so is music."

While Bad Bunny's selection has sparked some political discourse, the NFL maintains its focus on uniting fans. The halftime show, now sponsored by Apple Music after Pepsi's decade-long tenure, is considered an extraordinarily desirable platform, with artists performing essentially for exposure rather than direct payment.