Spanish Music at Super Bowl: Fomo or Cultural Bridge?

The recent Super Bowl halftime show, headlined by Puerto Rican artist Bad Bunny, has ignited a discussion about the role of Spanish-language music in American culture. Critics have voiced concerns, characterizing his use of Spanish as an "intrusion" and linking it to a "fear of missing out" (FOMO). This perspective, however, overlooks the significant cultural influence of Caribbean artists who often explore themes of identity, power, and political realities through their music.

Artists like Bad Bunny, with music infused with reggaeton and other Caribbean rhythms, use their platform to communicate complex messages. His song "El Apagón," for instance, addresses Puerto Rico's infrastructural failures and colonial abandonment, all within a rhythm that compels listeners to move. This approach invites engagement, encouraging audiences to look beyond language barriers and connect with the underlying themes.