Bad Bunny Wipes Instagram After Super Bowl Show

Following his prominent Super Bowl halftime performance, Bad Bunny, born Benito Antonio Martínez Ocasio, notably cleared his Instagram account of nearly all content. This digital action occurred just hours after his highly discussed appearance at Levi's Stadium.

The 31-year-old artist removed his profile picture and unfollowed all accounts he was previously following. As of February 10, 2026, his profile only listed his name and a link to his 2025 album, 'Debí Tirar Más Fotos.' No official reason was provided for this drastic social media maneuver.

Bad Bunny's Super Bowl set was a vibrant celebration of Puerto Rican culture and music. He performed a medley of his hits, including 'Tití Me Preguntó' and 'Yo Perreo Sola,' incorporating elements from his Puerto Rican residency. The performance also paid homage to influential Latin artists and highlighted themes relevant to Puerto Rico.

Notably, Bad Bunny performed entirely in Spanish, a decision that drew both praise and criticism. He concluded his set by wishing blessings upon America and Caribbean and South American nations, ending with a powerful message of self-belief he shared earlier in Spanish. This performance marked a significant moment for Latino artists on a global stage.

The artist's decision to clear his Instagram comes amidst his rising global fame. He recently achieved a milestone by winning Album of the Year at the 2026 Grammys for 'Debí Tirar Más Fotos,' an album that blends traditional Puerto Rican genres with contemporary styles. His career trajectory, from working at a supermarket to global superstardom, underscores his significant impact.