Bad Bunny Ignites Latin Pride in Brazil

Puerto Rican artist Bad Bunny is drawing record crowds in Brazil, performing to over 40,000 people nightly in São Paulo stadiums. His concerts are sparking a notable resurgence in Latin identity among Brazilians, a phenomenon distinct from the past successes of artists like Ricky Martin or Shakira. This shift is significant given that a decade ago, only 4% of Brazilians identified as 'Latin American,' compared to 79% identifying as 'Brazilian.'

Bad Bunny's impact is attributed to his unique narrative and aesthetic, which experts describe as universally relatable across Latin America. His Super Bowl performance, which included Brazil in a list of Latin American and Caribbean nations, resonated deeply. Unlike previous artists who often had songs in soap operas or collaborated with Brazilian musicians, Bad Bunny's success is largely driven by social media and appeals to a younger demographic and a cultural elite, aligning with a more anti-American sentiment fueled by political tensions.