When was the T-Mobile Super Bowl commercial featuring the Backstreet Boys filmed?

The commercial was filmed in New York City amidst a snowstorm, with the shoot condensed into a single day due to the impending weather.

What song did the Backstreet Boys perform for the T-Mobile commercial?

The Backstreet Boys performed a new, reimagined version of their iconic hit song 'I Want It That Way' for the T-Mobile commercial.

What is the main message of T-Mobile's Super Bowl commercial with the Backstreet Boys?

The commercial aims to encourage Americans to consider what their wireless provider offers them, emphasizing T-Mobile's benefits, transparency, and better overall experience.

Home / Arts and Entertainment / Backstreet Boys Brave Snowstorm for T-Mobile Super Bowl Ad

Backstreet Boys Brave Snowstorm for T-Mobile Super Bowl Ad

8 Feb

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Summary

Backstreet Boys filmed T-Mobile's Super Bowl ad amid a snowstorm.
The shoot was condensed from two days to one due to the weather.
The ad reimagines their hit 'I Want It That Way' for T-Mobile.

Backstreet Boys Brave Snowstorm for T-Mobile Super Bowl Ad

The Backstreet Boys recently faced extreme weather conditions while filming T-Mobile's Super Bowl commercial in New York City. A significant winter storm threatened the production, forcing the team to condense a planned two-day shoot into a single, demanding day. Filming took place at a T-Mobile store in Times Square, where temperatures dropped to around six degrees Fahrenheit with snow imminent.

Despite the harsh, cold environment, which band member Nick Carter described as a 'wind tunnel,' the cast and crew maintained a positive and creative spirit. The commercial features a new rendition of the Backstreet Boys' classic hit, 'I Want It That Way,' with updated lyrics crafted specifically for the ad.

Lucy McLellan, chief brand and communications officer at T-Mobile, stated the commercial's purpose is to encourage consumers to consider their wireless provider's value. The ad, which includes cameos from Druski and Pierson Fodé, and a comedic appearance by Machine Gun Kelly, is scheduled to air during the second quarter of the Super Bowl on February 8, 2026.