Bluey is a hit preschool show created by Australian animator Joe Brumm, featuring the adventures of a precocious 7-year-old blue heeler and her family.

Who is the target audience for Bluey?

Bluey is designed to be a "good co-viewing show" that can be enjoyed by both preschoolers and their parents, filling a gap in the market for such content.

What inspired Brumm to create Bluey?

Brumm noticed a lack of preschool shows that parents could genuinely watch with their kids, so he set out to develop a program that would appeal to both demographics.

Home / Arts and Entertainment / Aussie Animator Brings Beloved Blue Heeler to Life in Hit Preschool Show

Aussie Animator Brings Beloved Blue Heeler to Life in Hit Preschool Show

1 Oct, 2025

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Summary

Australian animator Joe Brumm created Bluey, a show about a precocious blue heeler
Bluey aims to provide "good co-viewing" for parents and preschoolers
Show features the adventures of Bluey, her sister Bingo, and their parents Bandit and Chilli

Aussie Animator Brings Beloved Blue Heeler to Life in Hit Preschool Show

In 2023, Australian animator Joe Brumm set out to create a preschool show that both children and their parents could genuinely enjoy watching together. Noting the lack of such "co-viewing" content for the preschool demographic, Brumm dreamed up the concept for Bluey, a show centered around the adventures of a precocious 7-year-old blue heeler and her 5-year-old sister Bingo.