Comedy Legend Joins Attraction for Global Push

Bruce Hills, a renowned comedy producer and former president of Just For Laughs, has joined Montreal-based Attraction. He will serve as an executive producer and strategic advisor, focusing on expanding the company's English-language production capabilities for the international market. Hills spent over four decades at Just For Laughs, transforming it into a global comedy festival. His extensive experience is seen as a major asset for Attraction's growth.

Hills expressed excitement about Attraction's vision and entrepreneurial spirit, noting the team's ambition for projects with global appeal. Attraction, known for its documentary series and television formats, aims to leverage Hills' international network and market understanding. This partnership is poised to significantly boost Attraction's English-language development and international expansion efforts, targeting Canadian, U.S., and global audiences.