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Sports Stars Score Big in Media Deals
20 May
Summary
- Excel Sports and WIN Artists form a media partnership.
- Clients gain access to media and entertainment expertise.
- Athletes pursue media careers while still competing.
Excel Sports Management and WIN Artists have established a significant commercial partnership, merging their capabilities to serve the expanding media and entertainment ambitions of athletes. This collaboration offers Excel's prominent clientele, such as Tiger Woods and Nikola Jokic, access to WIN's specialized expertise across various media platforms.
The partnership aligns with the increasing number of athletes, both active and retired, who are actively pursuing media ventures. This includes hosting podcasts, building social media followings, and developing broader entertainment careers, a trend that is accelerating even for current stars.
This strategic alliance is designed to leverage the strengths of both companies. Excel provides top-tier talent representation and sales expertise, while WIN Artists offers deep knowledge in production and building entertainment businesses for high-profile individuals.
Recent successes include securing deals for former MLB stars Clayton Kershaw and Anthony Rizzo with NBC and Netflix, showcasing the immediate impact of the partnership. Both companies see this as a synergistic relationship that will enhance their service offerings and expand client opportunities.
The companies are also reportedly among potential buyers for The Team, formerly known as Wasserman, indicating further strategic growth aspirations within the sports, music, and entertainment sectors.
