What inspired ATEEZ's Hongjoong to launch his own fashion line?

Hongjoong was inspired by his visits to fashion show studios and workrooms over the past few years, and he wanted to try creating his own fashion show and expressing his personal sense of style.

How did Hongjoong's mother's children's clothing store influence the 'Petit Coussin' collection?

The name 'Petit Coussin' was inspired by Hongjoong's mother's former store, 'Petit Cochon', which he discovered meant 'small pig' in French. Hongjoong opted for the similar-sounding 'coussin', meaning 'cushion', for his fashion line.

What challenges did Hongjoong face in creating the 'Petit Coussin' collection amid ATEEZ's busy schedule?

Despite ATEEZ's packed schedule, Hongjoong found time to work on the fashion project, utilizing his late-night hours to bring his vision to life. He spent around 6 months designing the 24 looks for the collection.

Home / Arts and Entertainment / ATEEZ's Hongjoong Blends Childhood and Style in Debut Fashion Line 'Petit Coussin'

ATEEZ's Hongjoong Blends Childhood and Style in Debut Fashion Line 'Petit Coussin'

11 Nov

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Summary

ATEEZ leader Hongjoong, 27, launches fashion line 'Petit Coussin' inspired by childhood memories
Designed 24 looks for a filmed fashion show on ATEEZ's YouTube channel
Spent 6 months working on the project amid ATEEZ's busy schedule

ATEEZ's Hongjoong Blends Childhood and Style in Debut Fashion Line 'Petit Coussin'

In November 2025, ATEEZ's 27-year-old leader Hongjoong unveiled his debut fashion line, 'Petit Coussin', or 'Little Pillow' in French. The collection, timed to coincide with Hongjoong's birthday, was showcased through a filmed fashion show on the group's YouTube channel.

Hongjoong, who has been at the forefront of shaping ATEEZ's journey from an underdog group to global stars, spent the last six months working on the fashion project. Inspired by memories of his childhood, the collection featured 24 looks designed by Hongjoong and modeled by young models. The show was divided into four parts, each representing a different time of day.