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ATARASHII GAKKO!: 11 Years of Individuality & Freedom
3 Jun
Summary
- The group is celebrating its eleventh year with a global tour.
- They emphasize embracing individuality and freedom, pushing boundaries.
- Their performance strategy overcomes language barriers with energy.
ATARASHII GAKKO! marks its eleventh year by continuing to champion "going beyond through individuality and freedom." The Japanese quartet, comprised of SUZUKA, MIZYU, RIN, and KANON, is preparing for a significant global presence in the latter half of 2026.
Their upcoming schedule includes performances at Lollapalooza Berlin in July, an eleventh-anniversary celebration in the Czech Republic and London, and a Latin America tour encompassing Chile, Brazil, and Mexico in December. This expansion follows a year of highly conceptualized shows in Japan.
The group discussed their approach to international performances, highlighting how energetic movements and distinct visual elements, like their sailor-style uniforms, transcend language barriers. They noted the surprising and delightful reception of familiar Japanese routines, such as their "attention, bow!" gesture, by overseas audiences.
Reflecting on their journey, the members expressed a desire for continued growth rather than complacency. They find that their shared history, dating back to junior high, provides both comfort and a unique dynamic for creating new music and choreography. This evolution is viewed as a continuous process of sharpening individuality while maintaining a strong group foundation.
Discussing the concept of "hamidashi" (going beyond the norm), they clarified it means exploring freedom and individuality within existing rules, not outright rule-breaking. They also emphasized the importance of respecting local customs and rules when performing internationally. For those hesitant to embrace "going beyond the norm," the members encourage viewing failure as a starting point and finding personal sources of healing and replenishment.
Looking ahead to the Women in Music - EQUAL STAGE event on June 9, ATARASHII GAKKO! anticipates sharing the stage with Awich, Hitsujibungaku, and LANA. They aim to contribute to a powerful, unified atmosphere and showcase the diverse energy of Japanese female artists, highlighting the significance of an all-women event at the SGC Hall.
