Assi: Bollywood's Mystery Film Poster Sparks Buzz

A new Hindi film, titled Assi, has captured the attention of Bollywood enthusiasts with its distinct poster reveal on Tuesday. Notably absent are the usual prominent displays of stars, directors, or production house names. Instead, the poster features a bold red background with white text, simply announcing the film's title and its release date.

This minimalist marketing strategy has fueled considerable speculation across social media platforms, with internet users expressing curiosity about the film's narrative and its creative team. A key element highlighted is the unusual emphasis on the writer, with the poster stating, "Believe it or not, the highest paid crew member on this film is the writer." This elevated status for the writer marks a significant departure from industry conventions.

Trade insiders have shared the poster, hinting at a deep and impactful story with the phrase "Eighty times a day. Every day." The film is slated for release on February 20, 2026. Details regarding the cast and crew are expected to be formally announced later this week.