What is "The Road" music competition about?

"The Road" is a new music competition series that gives 12 aspiring artists the chance to open for country star Keith Urban on tour across the American South, allowing them to showcase their original music and build sustainable careers.

Who are the key figures behind "The Road"?

The series is executive produced by Lee Metzger and Blake Shelton, who have teamed up with "Yellowstone" creator Taylor Sheridan to bring a fresh take on the music competition genre.

What is the grand prize for the winner of "The Road"?

The winner of "The Road" will receive a $250,000 cash prize, a recording contract, a Red Bull prize package, and a performance slot at the Stagecoach Country Music Festival.

Home / Arts and Entertainment / Aspiring Artists Vie for Coveted Keith Urban Tour Spot in Gritty New Music Competition

Aspiring Artists Vie for Coveted Keith Urban Tour Spot in Gritty New Music Competition

26 Oct

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Summary

New music competition series "The Road" offers behind-the-scenes look at touring artists
12 contestants get chance to open for Keith Urban on tour across the South
Series aims to build careers, not just create viral stars

Aspiring Artists Vie for Coveted Keith Urban Tour Spot in Gritty New Music Competition

In October 2025, a groundbreaking new music competition series called "The Road" is set to premiere on CBS. The show, produced by Lee Metzger and Blake Shelton, offers a unique behind-the-scenes look at the life of touring artists.

Unlike traditional talent competitions, "The Road" is focused on helping contestants build sustainable music careers, not just creating short-lived viral stars. Metzger and Shelton, along with "Yellowstone" creator Taylor Sheridan, have handpicked 12 artists who are already seasoned performers, working in bars and clubs across the country.

These contestants will have the chance to open for country music icon Keith Urban on tour across the American South, performing both original songs and covers for live audiences. The winner will receive a $250,000 cash prize, a recording contract, and a performance slot at the prestigious Stagecoach Country Music Festival.