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Asia's Music Markets Go Global: Beyond K-Pop
13 Mar
Summary
- Asian artists gain international visibility through streaming platforms.
- J-pop and India's music markets show significant growth potential.
- China leads in innovative monetization strategies for superfans.
The global music scene is witnessing a significant expansion of Asian markets, extending beyond the K-pop phenomenon. A Luminate report highlights how artists from countries like Japan, India, and China are increasingly achieving international recognition.
This rise is attributed to 'glocalization,' a process where local artists gain global reach via streaming platforms. Algorithms and curated playlists then amplify their visibility to a worldwide audience.
Japan's J-pop market is poised for global expansion, mirroring K-pop's trajectory, with growing streaming adoption. India's music industry, characterized by high consumption, is working to improve monetization efforts.
