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Art Dealers Battle for £50K Prize on TV
4 Aug
Summary
- Seven pairs of UK trainee art dealers compete for £50,000 prize.
- Show tests creativity, negotiation, and profit-making skills.
- Program aims to demystify the art market for a wider audience.
Seven pairs of aspiring art dealers from across the UK are putting their business skills to the test in the new series "The Big Deal With Steph McGovern." The competition, co-commissioned by BBC Arts and BBC Northern Ireland, challenges participants to navigate the complexities of the art market. Viewers will witness firsthand the creativity, negotiation tactics, and profit-making strategies employed by the teams.
The show aims to demystify the art world, often seen as an elite domain, and demonstrate that it is accessible to everyone. The ultimate goal for the contestants is to win £50,000 worth of British art, highlighting the potential for success in this dynamic industry.
Premiering on BBC Two and iPlayer from August 13th at 8 pm, and on BBC Northern Ireland from August 12th, the series features diverse participants sharing their unique experiences and motivations for joining the competition. Mentors, including Art Fair Director Cordelia de Freitas, guide the dealers through the challenges.
