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Art Basel Embraces Digital Future: AI & Code Art Explode
18 Jun
Summary
- Art Basel introduces a new digital art exhibition, Zero 10.
- Digital art sales doubled from 1% to 3% of global art sales.
- Younger generations are driving demand for screen-based art.
The world's largest art fair, Art Basel, is making a significant commitment to digital art this year by featuring a new exhibition. This exhibition, named Zero 10, made its debut in Miami last December before arriving in Basel. Art Basel's CEO, Noah Horowitz, believes digital art represents the future, resonating with a younger demographic that grew up interacting with screens. He anticipates this generation will seek to collect art that reflects their digital fluency.
While digital art currently constitutes a small portion of the global art market, its sales have seen remarkable growth. Last year, digital art accounted for 3% of the $59.6 billion global art sales, a significant increase from just 1% in 2025. This trend is attracting not only millennials and Gen Z but also established collectors and institutions. Despite evolving technologies posing conservation challenges, galleries are committed to ensuring the longevity of these digital works.
