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Sports Dominate April TV Viewing
25 Jun
Summary
- Sports viewership commanded 21.6% of cable TV share in April.
- YouTube maintained its top streaming spot with 13.4% viewership.
- Overall streaming share remained stable at 47.6% for the month.
In April, sports programming significantly boosted cable TV viewership, accounting for a 21.6% share, its highest in six months. This surge was fueled by events like the NCAA Basketball Tournament, the Masters golf tournament, and the start of the NBA Playoffs. YouTube retained its leading position among streaming platforms, holding a 13.4% share of total TV viewing for the month.
Overall streaming content maintained a steady 47.6% viewership share. Prime Video saw a notable increase to 4.2%, driven by NBA games and the premiere of "The Boys." Fox's Tubi also experienced growth, reaching a platform-best 2.3% share. Broadcast television secured 19.9% of viewership, with sports contributing 12% and dramas representing the most-watched genre.
Broadcast dramas, led by shows like "Tracker" and "High Potential," were the most popular genre within broadcast telecasts. Cable news remained the dominant genre on cable, comprising 29% of cable viewership, while sports accounted for 9% of cable viewing. The NCAA Men's Basketball Championship game drew the largest cable audience in April.
