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Apple Eyes F1 Domination: Movie Sequel & Global Expansion
2 May
Summary
- Apple is likely to produce a sequel to Brad Pitt's F1 movie.
- The company is expanding its Formula One involvement beyond U.S. broadcasts.
- New Apple CEO is an avid F1 fan, promising continued company support.

Apple is signaling a significant expansion of its Formula One endeavors, with indications pointing towards a sequel for the popular Brad Pitt-starring F1 film. Eddy Cue, Apple's Senior Vice-President of Services, expressed optimism about a follow-up movie. The company has also taken on exclusive U.S. broadcast rights for Formula One this season, replacing ESPN.
Cue stated that Apple intends to play a substantial role in growing Formula One globally, beginning with a strong focus on the lucrative U.S. market. He also highlighted the anticipated strengthening of Apple's relationship with Formula One due to the new CEO, John Ternus, who is a dedicated fan and amateur racer. This enthusiasm suggests continued, robust support for the sport from Apple.