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Apple Eyes F1 Domination: Movie Sequel & Global Expansion

2 May

Summary

Apple is likely to produce a sequel to Brad Pitt's F1 movie.
The company is expanding its Formula One involvement beyond U.S. broadcasts.
New Apple CEO is an avid F1 fan, promising continued company support.

Apple Eyes F1 Domination: Movie Sequel & Global Expansion

Apple is signaling a significant expansion of its Formula One endeavors, with indications pointing towards a sequel for the popular Brad Pitt-starring F1 film. Eddy Cue, Apple's Senior Vice-President of Services, expressed optimism about a follow-up movie. The company has also taken on exclusive U.S. broadcast rights for Formula One this season, replacing ESPN.

Cue stated that Apple intends to play a substantial role in growing Formula One globally, beginning with a strong focus on the lucrative U.S. market. He also highlighted the anticipated strengthening of Apple's relationship with Formula One due to the new CEO, John Ternus, who is a dedicated fan and amateur racer. This enthusiasm suggests continued, robust support for the sport from Apple.

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