Apgujeong Playboy Rises to the Occasion as Unlikely CEO Hero

In October 2025, the new Korean drama 'Typhoon Family' is rapidly gaining popularity, captivating audiences with its compelling story of survival and growth set during the 1997 IMF crisis. The series follows Kang Tae Poong (Lee Junho), a carefree playboy from the affluent Apgujeong district, who is suddenly thrust into the role of CEO after his father's unexpected passing.

Tae Poong's initial attempts to run the family's trading company, 'Typhoon Trading,' are comically disastrous, as he clashes with the few remaining loyal employees, particularly the sharp and responsible bookkeeper, Oh Mi Seon (Kim Min Ha). However, a pivotal discovery changes everything. While rummaging through his late father's office, Tae Poong finds a hidden safe containing savings passbooks created for him and each of the employees, a tangible proof of his father's deep care and belief in his people.

Faced with his father's legacy, Tae Poong finally sheds his immaturity and makes a firm resolution to protect both his family and the company, marking the true beginning of his journey as a CEO. The drama's real appeal lies in this powerful story of an unlikely hero finding his purpose amidst national despair, a narrative that is striking a chord with audiences of all ages, according to a recent report by Yonhap News.