Home / Arts and Entertainment / Amul's 'MASKAPUR' Connects with Mirzapur Mania
Amul's 'MASKAPUR' Connects with Mirzapur Mania
11 Sep
Summary
- Amul India created a topical ad named 'MASKAPUR'.
- The ad features actor Pankaj Tripathi as Kaleen Bhaiya.
- Mirzapur: The Movie released theatrically on September 4, 2026.
Amul India has launched a creative social media topical, humorously dubbed 'MASKAPUR', to celebrate the theatrical release of Mirzapur: The Movie. The custom creative showcases actor Pankaj Tripathi, known for his role as Kaleen Bhaiya, holding a bun maska, a classic Amul advertising trope. This move highlights the film's significant presence in popular culture since its release.
Mirzapur: The Movie, which debuted in theaters on September 4, 2026, marks the franchise's expansion from streaming to the big screen. The film brings together a familiar ensemble cast for a new narrative chapter. Directed by Gurmmeet Singh and penned by Puneet Krishna, it features key performances from Pankaj Tripathi, Divyenndu, and Ali Fazal, among others.
Produced by Excel Entertainment, the film is presented by Amazon MGM Studios and Excel Entertainment. Its release in Hindi and Telugu on September 4, 2026, has generated considerable discussion. Amul's 'MASKAPUR' topical adds another layer to this ongoing pop-culture phenomenon, solidifying the film's reach beyond its narrative.
