What is the inspiration behind the 'Amulya' saree brand?

The brand 'Amulya' reflects Amruta Khanvilkar's personal connection to sarees, aiming to honor their cultural and emotional value, and celebrating their timeless charm.

What are the key principles of Amruta Khanvilkar's 'Amulya' saree brand?

Affordability and inclusivity are key pillars of the 'Amulya' label, ensuring beautifully curated sarees are accessible to a wider audience.

Home / Arts and Entertainment / Amruta Khanvilkar Launches 'Amulya' Saree Brand

Amruta Khanvilkar Launches 'Amulya' Saree Brand

9 Mar

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Summary

Actress Amruta Khanvilkar launched her own saree brand named 'Amulya'.
The brand aims to honor the cultural and emotional value of sarees.
Affordability and inclusivity are key pillars of the 'Amulya' label.

Amruta Khanvilkar has launched her own clothing line, a saree brand named 'Amulya', on Women's Day. This venture follows her recent successes in the web shows 'Taskaree' and 'Space Gen Chandrayaan'.

Khanvilkar described 'Amulya' as a reflection of her personal connection to sarees, which she views as more than just clothing, carrying emotion, memory, and identity. The name 'Amulya' itself means priceless, signifying the stories, craftsmanship, and blessings each saree holds.

The brand prioritizes affordability and inclusivity, aiming to offer thoughtfully curated, high-quality sarees that remain accessible. Khanvilkar plans to build the brand's identity through digital platforms and curated experiences, with future expansion into various cities via pop-ups and showcases.

Her vision for 'Amulya' is organic growth rooted in relationships, ultimately reaching women everywhere who connect with the emotion behind the brand. This entrepreneurial step adds a new dimension to her career.

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