Home / Arts and Entertainment / American Idol Alum's "Group 7" TikTok Experiment Sparks Viral Trend for New Song
American Idol Alum's "Group 7" TikTok Experiment Sparks Viral Trend for New Song
23 Oct
Summary
- Sophia James, 26-year-old American Idol alum, promoted new song "So Unfair" on TikTok
- Her "Group 7" experiment video garnered over 38 million views in 5 days
- James used the algorithm test to boost reach for her music
In October 2025, 26-year-old musician and American Idol alum Sophia James is making waves on TikTok with a unique experiment to promote her new song "So Unfair." James, who competed on American Idol season 18 in 2020, has released several EPs since then, including 2021's "Stand Beneath The Sky," 2022's "Lines on the Freeway," and 2024's "Clockwork."
Last Friday, James posted a series of 7 videos on TikTok, each assigning viewers to a different numerical group. The seventh video, captioned "Group 7 who are you," has since gone viral, accumulating over 38 million views in just 5 days. In the video, James explains her "little science experiment" to investigate TikTok's algorithm, telling viewers "If you're watching this video, you are in Group 7."
