Amazon Eyes Trump Jr. for 'Apprentice' Revival

Amazon is reportedly considering a revival of "The Apprentice" for its Prime Video streaming platform, with Donald Trump Jr. emerging as a potential host. The news, first reported in late 2025, suggests internal discussions about the future of the property have taken place since Amazon's acquisition of MGM.

Despite the reports, a spokesperson for Amazon stated that the show is not in active development and that no external discussions have occurred regarding its production. These discussions reportedly began internally early in 2025, around the time of Donald Trump's second presidential inauguration.

The original "The Apprentice," which aired from 2004 to 2015, featured aspiring entrepreneurs competing in business challenges. Donald Trump hosted the show for 186 episodes, during which he famously "fired" contestants. In 2015, Trump had suggested his daughter, Ivanka Trump, would be his preferred successor to host the show.