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Rufener ascends to SVP at PaperAirplane
5 Aug
Summary
- Amanda Rufener promoted to SVP Exhibitor Marketing & Operations.
- Rufener will lead account teams and drive exhibitor media strategy.
- Meggie Isom also elevated to VP of Exhibitor Marketing.
Amanda Rufener has been appointed to the position of SVP of Exhibitor Marketing & Operations at PaperAirplane. In this expanded capacity, Rufener will take charge of the firm's account team. Her responsibilities will include managing partnerships with studios, exhibitors, and marketplace collaborators, while also spearheading the strategic development and expansion of exhibitor media channels within the theatrical sector.
Rufener's tenure at PaperAirplane began in April 2021, after an 11-year period in Lionsgate's Exhibitor Marketing department. She will continue to direct PaperAirplane's creative asset team, facilitating the creation of digital marketing materials that enhance awareness and engagement for upcoming film releases. Recent projects include work on "Fall 2" and "Cookie Queens."
PaperAirplane also announced Meggie Isom's promotion to VP of Exhibitor Marketing. Isom will continue her work with studio and exhibitor partners on marketing campaigns for films such as "The Magic Far Away Tree" and "Christmas at the Kringles." Both leaders' advancements reflect the company's growth and dedication to client success.
