Composer Amaal Mallik Claims Paid PR Attack on Song

Amaal Mallik has issued a passionate defense of his song 'Yeh Awarapan,' featured in 'Awarapan 2.' The composer alleges that a deliberate and paid public relations effort within the industry has fueled negativity surrounding his composition. Mallik described the song's genre as a unique fusion of Alternative Glam Rock, Sufi lyricism, and classic Bollywood melancholy, intended as a personal reflection tied to the film's narrative. He emphasized that the song's artistic merit and emotional impact are more significant than initial commercial metrics.

Mallik further contended that his artistic integrity is being undermined by powerful industry figures seeking to create animosity online. He stressed that genuine respect and a lasting legacy cannot be bought or manufactured through promotional campaigns. The composer revealed that this period has been one of the most challenging of his career, with the alleged malicious campaign causing him significant distress.

Despite the controversy, 'Awarapan 2' continues to perform strongly at the box office. The film, a sequel to the 2007 cult hit, has reportedly grossed over ₹200 crore worldwide in just 13 days since its theatrical release on August 14. The narrative follows the protagonist's return to the criminal underworld to rescue abducted children.