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Startup Falsely Claims Bruno Mars Tour Deal
23 Apr
Summary
- Startup Tools for Humanity falsely announced a partnership with Bruno Mars' tour.
- Bruno Mars Management and Live Nation denied any existing or proposed collaboration.
- The startup has since updated its announcement to feature Thirty Seconds to Mars.
Tools for Humanity, a startup co-founded by OpenAI CEO Sam Altman, recently faced a significant public correction regarding a claimed partnership. The company had announced its new product, Concert Kit, would debut on Bruno Mars' "The Romantic" world tour, offering verified humans exclusive access to tickets and VIP experiences.
However, representatives for Bruno Mars Management and Live Nation swiftly refuted these claims. In a joint statement, they asserted that no such partnership "does not exist" and that Tools for Humanity had not approached them. The startup’s initial announcement, including a blog post, has since been edited to reflect a new rollout plan.
Tools for Humanity has now stated that Concert Kit will be tested during the 2027 European tour of Jared Leto's band, Thirty Seconds to Mars. A spokesperson for Tools for Humanity confirmed the lack of an agreement with Bruno Mars, though the company declined to explain the initial false announcement. The startup aims to use its iris-scanning technology to verify users and combat online scams.
