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Alpha's Show Mandate: Early Starts & Premium Pricing
29 Jun
Summary
- YRF requires minimum four shows in two-screen cinemas.
- Ticket prices for Alpha will match weekend rates of previous releases.
- The film 'Alpha' has been certified U/A+ and runs for 2 hours, 20 minutes.
Yash Raj Films (YRF) has issued a new show-sharing mandate for the upcoming movie 'Alpha,' starring Alia Bhatt and Sharvari. Exhibitors must ensure that all shows commence no earlier than 9:30 am, with ticket sales beginning on Wednesday, July 1. Ticket prices are to be set at par with the weekend rates of the recently released 'Welcome To The Jungle'.
The mandate specifies minimum show counts for theaters of varying screen sizes: a minimum of four shows for two-screen cinemas, six for three-screen theaters, eight for four-screen multiplexes, and ten for venues with over ten screens. For single-screen cinemas, show sharing arrangements will be determined individually by the YRF Distribution Office.
'Alpha' has officially received a U/A+ certificate from the Central Board of Film Certification (CBFC). The film's total runtime is 2 hours, 20 minutes, and 48 seconds, divided into a 1 hour, 13 minute, and 32 second first half and a 1 hour, 7 minute, and 16 second second half.
