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Alpha Box Office Bomb: YRF Spy Universe Suffers Third Blow
9 Jul
Summary
- Alpha's 6-day net collection nears 46 crore against a 100 crore budget.
- The film dropped 30.23% on its sixth day after a prior discount-fueled surge.
- Alpha marks the third consecutive disappointment for the YRF Spy Universe.
The film Alpha, featuring Alia Bhatt and Sharvari, has underperformed significantly at the Indian box office, with projections indicating a lifetime collection below 70 crore. In its initial six-day run, the movie amassed nearly 46 crore net. This performance is considered disappointing given its 100 crore budget and its inclusion in the YRF Spy Universe. A notable 30.23% drop was observed on its sixth day, following a surge attributed to discounted ticket prices on the previous day.
This marks a troubling trend for the YRF Spy Universe, as Alpha follows the underperformances of Tiger 3 and War 2. Tiger 3, with a 300 crore budget, earned 286 crore net, while War 2, made on a 350 crore budget, collected 244.29 crore net. Both were considered financial failures. Alpha's projected outcome solidifies a hat-trick of disappointments for the franchise, raising questions about its continued viability post-Pathaan.
