Dhurandhar Shadow Looms Over Alpha's Performance

Trade experts are discussing the perceived impact of the film 'Dhurandhar' on the box office performance of 'Alpha.' A prevailing sentiment suggests that audience tastes have changed since 'Dhurandhar,' potentially affecting 'Alpha's' reception, particularly given the spy thriller genre and Pakistan angle. However, some analysts refute this, pointing out 'Alpha' was filmed before 'Dhurandhar' and its delay made comparisons unfortunate. They also note that 'Dhurandhar' sets an exceptionally high benchmark for the genre, akin to a once-in-a-lifetime event. Conversely, some experts dismiss the idea that 'Dhurandhar' is solely responsible for 'Alpha's' box office outcome. They highlight 'Alpha's' surprisingly strong opening of nearly Rs. 10 crores, despite poor reviews, indicating the audience's continuous hunger for engaging content. These experts emphasize that moviegoers crave novelty and variety, and repetition in content can harm the theatrical business. They suggest that social media negativity did not deter the general audience, who will watch films they enjoy regardless of online opinions.