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Keys & Beatz Champion Artists' Future at TIME100 Gala
7 Oct
Summary
- Alicia Keys and Swizz Beatz honored for Deans' Choice program.
- Program empowers collectors to support living artists.
- Couple aims to build a better future for generations to come.
Alicia Keys and Swizz Beatz were honored at the TIME100 Impact Dinner in New York City for establishing Deans' Choice. This program, developed over nearly a decade, designates a portion of sales proceeds to the living artist behind a sold artwork, fostering artist support and empowerment.
Beatz stated the program's goal is to "collect, protect and respect the artists." He underscored their mission's long-term vision, aiming to "lay the path out for the future to be better than us." Keys spoke about the power of artists as "authors and artists of forever," emphasizing the deep connection and desire for self-improvement evident among attendees.
The event also recognized the inaugural TIME100 Art list, featuring Keys and Beatz. The couple has amassed over 130 art pieces, displayed in a national traveling exhibition, advocating for a creative industry where artists are fully empowered.
Married in July 2010, Keys and Beatz share two sons and a blended family, including Beatz's three children from previous relationships. Keys recently reflected on the 25th anniversary of her song "Fallin'."
