What did the Pakistan fashion label Wajayesha Official do?

Wajayesha Official used AI-edited images of Alia Bhatt to promote its clothing collection, claiming the actor admired their designs.

Why did users criticize the Pakistan fashion label?

Users criticized the brand for using AI-generated images of Alia Bhatt without clear authorization and questioned potential legal issues.

Has Alia Bhatt responded to the use of her AI images?

As of the current date, Alia Bhatt has not publicly responded to the promotional campaign featuring her AI-edited images.

Home / Arts and Entertainment / Pakistan Brand Uses AI Alia Bhatt; Faces Backlash

Pakistan Brand Uses AI Alia Bhatt; Faces Backlash

21 Apr

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Summary

Pakistan fashion label used AI-edited Alia Bhatt images.
Users questioned if the actor authorized the campaign.
Brand suggested Alia Bhatt would notice if post went viral.

A Pakistan-based fashion label, Wajayesha Official, is facing significant online backlash for using artificial intelligence to edit images of actor Alia Bhatt to promote its clothing collection. The brand posted images suggesting Bhatt admired their Pure Sheesha Silk designs, urging customers to order. However, social media users quickly identified the visuals as AI-generated edits, raising concerns about authorization.

Users questioned whether Alia Bhatt was aware of the campaign and warned the brand of potential legal repercussions. In response to criticism, the label suggested that virality would bring the post to Bhatt's attention. The brand also dismissed concerns about legal action. As of the current date, Alia Bhatt has not issued any public statement regarding the use of her likeness in the edited promotional images.

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