Home / Arts and Entertainment / Pakistan Brand Uses AI Alia Bhatt; Faces Backlash
Pakistan Brand Uses AI Alia Bhatt; Faces Backlash
21 Apr
Summary
- Pakistan fashion label used AI-edited Alia Bhatt images.
- Users questioned if the actor authorized the campaign.
- Brand suggested Alia Bhatt would notice if post went viral.
A Pakistan-based fashion label, Wajayesha Official, is facing significant online backlash for using artificial intelligence to edit images of actor Alia Bhatt to promote its clothing collection. The brand posted images suggesting Bhatt admired their Pure Sheesha Silk designs, urging customers to order. However, social media users quickly identified the visuals as AI-generated edits, raising concerns about authorization.
Users questioned whether Alia Bhatt was aware of the campaign and warned the brand of potential legal repercussions. In response to criticism, the label suggested that virality would bring the post to Bhatt's attention. The brand also dismissed concerns about legal action. As of the current date, Alia Bhatt has not issued any public statement regarding the use of her likeness in the edited promotional images.
