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Ali G Returns: Comedy Icon Back After 24 Years
15 Jul
Summary
- Sacha Baron Cohen has filmed a new Ali G movie after 24 years.
- The character last appeared on screen in 1998, the dawn of the internet.
- Cohen recently appeared as Ali G at Wimbledon, drawing mixed reactions.

Sacha Baron Cohen has secretly completed filming a new movie featuring his controversial character, Ali G, marking the character's return after a 24-year hiatus. Ali G, first introduced in 1998, was a satirical portrayal of suburban youth engaging with black street culture. Cohen's recent public appearance as Ali G at Wimbledon has reignited discussions surrounding the character's comedic relevance.
The character's satire, once novel in the early internet era, is now being questioned for its effectiveness in a contemporary landscape where societal norms have shifted. Concerns have been raised about whether Cohen can successfully reboot Ali G without perpetuating outdated stereotypes or punching down, especially given the character's history with problematic elements.
The recent Wimbledon appearance, characterized by what the author describes as "cringe ganja jokes," further fueled these debates. The current cultural climate, where discussions around cannabis decriminalization are mainstream, makes such humor feel dated. This has led to speculation about whether Ali G's brand of comedy can adapt to a modern audience or if it should remain in the past.