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Alex Prager's 'Mirage Factory' Dazzles Miami
5 Dec, 2025
Summary
- Artist Alex Prager unveiled immersive 'Mirage Factory' installation in Miami.
- The surreal experience reimagines Golden Age Hollywood in a dreamlike setting.
- Diana Ross delivered an intimate performance at the Dec. 3 launch event.
Miami Art Week 2025 became a cinematic spectacle with Alex Prager's "Mirage Factory" installation, launching on December 3. The acclaimed artist reimagined the glamour of Golden Age Hollywood, transporting visitors into a dreamlike environment steeped in nostalgia and illusion. This immersive experience delves into Prager's long-standing exploration of reality versus artifice.
Prager meticulously designed vivid sets inspired by Los Angeles's history, transforming its "dream machinery" into an uncanny yet intimate spectacle. Highlights included a glowing Hollywood Boulevard and an artificial orange grove, capturing the "beautiful confusion" of modern life through traditional filmmaking techniques. The installation remains open until December 5.
The premiere on December 3 was a star-studded event. Following a guided tour, guests enjoyed a captivating performance by Diana Ross, showcasing her greatest hits. Award-winning Chef Dave Beran curated a multi-course dinner complementing the Hollywood theme, and the celebration attracted prominent figures from the art, film, and fashion industries.
