Home / Arts and Entertainment / Alcon taps Parrot for film library insights
Alcon taps Parrot for film library insights
2 Apr
Summary
- Alcon's strategic agreement uses Parrot's analytics.
- Alcon recently acquired Village Roadshow's film library.
- The deal values Alcon's content for monetization.
Alcon has entered into a strategic partnership with Parrot Analytics, integrating the latter's cross-platform analytics and content valuation systems into its operations. This collaboration will support Alcon's strategic planning for film, TV, interactive, and publishing ventures.
This move is particularly significant as Alcon recently acquired Village Roadshow's film library, incorporating 108 titles. This acquisition, finalized after a Delaware Bankruptcy Court hearing, granted Alcon derivative rights to numerous films, enabling the company to greenlight new projects based on existing intellectual property.
Alcon, an independent finance and production company based in Los Angeles, will utilize Parrot Analytics' demand products and audience insights. The goal is to assess franchise viability, identify latent demand, and determine optimal market reintroduction timings for its expanded library.
Alcon's filmography includes notable titles like Blade Runner 2049 and The Blind Side, alongside recent productions such as The Garfield Movie. Its television arm is working on the upcoming Prime Video series Blade Runner 2099, set for release in 2027.
