Viral Sensation: Indie Artist's Viral Hit Tops 2 Million Views

Tivandrum-based indie musician Aksomaniac has seen his latest track, "Amsham," achieve remarkable viral success, surpassing two million views on social media in just ten days. For Aksomaniac, the song's popularity is secondary to its artistic merit, which he emphasizes is rooted in cinematic storytelling, profound emotional layers, and unvarnished personal honesty.

His creative process begins with writing and visualizing, with music stemming from lived experiences and often tinged with melancholic undertones, though "Amsham" explores a more playful and mysterious character. Notably, Aksomaniac also directed and edited the music video for "Amsham," a process that took two to three months from conception to completion, highlighting his multifaceted artistic vision.

While his work is known for pushing boundaries, Aksomaniac practices self-censorship as a responsibility, aiming for connection rather than provocation. He believes in conveying strong messages with kindness to foster understanding, even among those who may disagree.

Social media has been instrumental in Aksomaniac's career, providing a safe space to share his music and build confidence. He credits platforms like Instagram for democratizing the music industry, enabling artists to find audiences without massive budgets.

As India's indie music scene diversifies, Aksomaniac views the expanding landscape of voices as an opportunity, finding inspiration rather than pressure in the success of his peers. He believes each artist's unique experiences ensure a distinct musical output, contributing to the richness of the indie genre.