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Ajay Devgn: Hindi Films Toughest to Make
30 Sep
Summary
- Hindi film industry faces a unique audience identification challenge.
- Regional and international cinema audiences are better understood.
- Targeting diverse tastes makes Hindi film writing most difficult.
At FICCI Frames 2026, Ajay Devgn shared his perspective on the complexities of Hindi cinema production. He noted that while all filmmaking is challenging, creating a Hindi film presents unique difficulties, primarily stemming from an undefined target audience.
Devgn contrasted this with regional films like Punjabi or Telugu, where the audience's tastes are generally well-understood, allowing for more precise targeting. This clarity, he argued, is often missing in the broader Hindi film market.
Furthermore, he pointed out the significant linguistic and cultural variations across Hindi-speaking regions, which complicate efforts to create a universally appealing narrative. International cinema, according to Devgn, benefits from a clearer understanding of audience behavior and preferences.
This challenge of appealing to diverse segments of the audience, from 'mass' to 'class' and from urban centers to rural areas, makes the writing process for Hindi films the most arduous. The upcoming film 'Drishyam The Conclusion' was also mentioned in discussions.
