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Airtel Girl's Comeback: From Ads to OYO Star
6 May
Summary
- Sasha Chettri transitioned from copywriter to the face of Airtel ads.
- She endured significant online trolling for her repeated appearances.
- Chettri now stars in a new campaign for OYO hotels.
Sasha Chettri, the memorable face from the Airtel 4G ad campaign, has resurfaced in a new role. Originally from Dehradun, Chettri studied advertising in Mumbai and began her career as a copywriter before realizing her passion lay in music and performance. Her distinctive look and confident on-camera presence secured her the Airtel campaign in 2015, catapulting her to nationwide recognition.
Chettri's widespread visibility in ads led to significant online criticism and trolling, with many viewers finding the repetition annoying. She openly shared her amusement and empathy towards those who felt overwhelmed by her constant presence. Airtel even capitalized on the public reaction, featuring her in subsequent ads that playfully addressed the 'trolling'.
Following her success with Airtel, Chettri ventured into acting, appearing in films like 'Katti Batti', 'Operation Gold Fish', and 'Radhe Shyam'. After a hiatus, she has now become the new face of OYO. Her latest campaign for OYO's Company-Serviced hotels echoes her Airtel messaging, using a 'test and verify' approach to build trust in their hospitality services.
