Home / Arts and Entertainment / AI Star Tilly Norwood Debuts in Music Video
AI Star Tilly Norwood Debuts in Music Video
10 Mar
Summary
- AI music video 'Take the Lead' stars virtual artist Tilly Norwood.
- Particle6 creates 'Tillyverse,' an AI-driven cloud-based entertainment world.
- The video involved 18 human professionals in its production.
A new music video, "Take the Lead," features the virtual artist Tilly Norwood, who performs from various city locales, including rooftops and a large concert. The video is described as a preview to Norwood's upcoming "official AI acting debut" later this year, introducing "Tillyverse," an entertainment world created by Particle6 where AI characters interact.
Particle6 has highlighted the substantial human involvement in the video's production, noting that 18 individuals filled roles such as executive producer, director, and creative prompter. The music for the song was generated using the AI tool Suno, while Particle6's team developed the accompanying content. Founder Eline van der Velden performed motion capture to bring Tilly's character to life.
Van der Velden stated that Tilly is a tool for exploring AI's creative potential, not for replacing human jobs. She expressed enthusiasm for using performance capture to embody an AI character, likening it to an unknown actor's path to the craft. However, she stressed that even with advanced technology, creating quality AI content requires human input like ideas, judgment, and time.
