Home / Arts and Entertainment / AI Mimics Roger Ebert, Sparks Outrage
AI Mimics Roger Ebert, Sparks Outrage
2 Sep
Summary
- Bill Simmons used AI to generate Roger Ebert's opinions.
- Critics called the AI usage disrespectful and misappropriation.
- OpenAI, maker of ChatGPT, has ads running on the show.

Bill Simmons, founder of The Ringer, is drawing criticism for employing artificial intelligence to generate opinions attributed to the deceased film critic Roger Ebert. This controversial practice occurred on his movie podcast, "The Rewatchables," leading to accusations of disrespect and intellectual misappropriation from film enthusiasts.
Adding to the controversy, advertisements from OpenAI, the developer of ChatGPT, have been featured on Simmons' show. His co-hosts have expressed their discomfort with the AI's use, with one noting they were unaware of OpenAI's sponsorship. This situation raises significant ethical questions about the use of AI in mimicking deceased individuals and the authenticity of creative expression.
The backlash against Simmons' use of AI is part of a larger societal debate concerning the implications of artificial intelligence, including data center energy consumption, job displacement, and copyright issues. The New York Times has taken legal action against OpenAI and Microsoft over alleged copyright infringement related to AI systems, a claim the companies deny.