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AI Cuts Film Production Time by 8 Days
22 Sep
Summary
- AI reduced filming for 'The Third Hand' from ten days to two.
- Private equity now finances more films than pre-sales.
- Local market share is growing as audiences seek homegrown films.
Vincent Maraval, CEO of Goodfellas, discussed artificial intelligence's transformative role in filmmaking. He cited "The Third Hand," directed by Michel Hazanavicius, where AI reportedly reduced an eight-day shoot for a major scene to just two days. Maraval emphasized that AI can expand creative possibilities and potentially boost film profitability. He noted that filmmakers can now tell stories previously impossible to access.
Maraval also addressed evolving financing models, stating that private equity is increasingly important compared to older pre-sale methods. Goodfellas, he explained, now mixes pre-sales with equity, particularly for challenging markets. This shift reflects more external investment in cinema.
The executive also highlighted the growing dominance of localized film markets. Audiences worldwide are showing a strong preference for local filmmakers and stories reflecting domestic issues. Goodfellas is actively investing in international talent, recently collaborating with Spanish directors.
Looking ahead, Maraval acknowledged current industry challenges, including potential political shifts and reduced cultural subsidies in France. However, he expressed optimism, pointing to cinema's global nature and the rise of powerful local film industries as opportunities for discovering new talent and adapting to changing audience tastes.
