What is the "Tillyverse"?

The "Tillyverse" is an expanded digital universe being developed by AI talent studio Xicoia to house the narrative arc and interactions of the AI actress Tilly Norwood, along with new AI characters.

What are SAG-AFTRA's concerns about AI actors like Tilly Norwood?

SAG-AFTRA stated that AI characters like Tilly Norwood are computer-generated using the work of professional performers without their permission or compensation.

Is AI a major topic in current Hollywood contract negotiations?

Yes, the use of AI in film and television is a significant point of discussion and disagreement in the ongoing contract renegotiations for unions like SAG-AFTRA, the Writers Guild of America, and the Directors Guild.

Home / Arts and Entertainment / AI Actress "Tillyverse" Sparks Hollywood Debate

AI Actress "Tillyverse" Sparks Hollywood Debate

3 Mar

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Summary

AI talent studio Xicoia plans to expand the "Tillyverse" with new digital characters.
SAG-AFTRA voiced concerns over AI performers using actors' work without consent.
AI's role in entertainment is a key issue in ongoing Hollywood contract negotiations.

AI Actress "Tillyverse" Sparks Hollywood Debate

AI talent studio Xicoia, backed by the British production company behind the AI character Tilly Norwood, is set to launch an expanded "Tillyverse" later this year. This digital universe will feature Tilly's narrative arc, including her interactions with fans across various platforms. The company has also announced plans to introduce new AI characters to accompany Tilly.

Xicoia has appointed Mark Whelan, formerly of Amazon Prime Video, to lead these initiatives. Whelan will oversee the creation of bespoke AI talent for third parties, aiming to position Xicoia at the forefront of the AI entertainment economy. The company views this expansion as a significant acceleration in building intellectual property at scale.