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AI Actress Tilly Norwood Sparks Controversy in Entertainment Industry
29 Sep, 2025
Summary
- Tilly Norwood is an AI-generated character created by actress Eline Van der Velden
- Talent agents are looking to sign Tilly Norwood, sparking backlash from actors
- Van der Velden defends Tilly as a "creative work" and "piece of art"

In a recent development, the creator of AI actress Tilly Norwood has put out a statement addressing the fierce backlash surrounding the news that talent agents were looking to sign the AI-generated character. Eline Van der Velden, the actress, comedian, and technologist behind Tilly Norwood, has defended her creation as a "creative work" and "piece of art."
Van der Velden, who is the CEO of AI-focused production company Particle 6 and has just launched AI talent studio Xicoia, emphasized that Tilly Norwood is not a replacement for human beings, but rather a new form of artistic expression. She likened the introduction of AI characters to the emergence of animation, puppetry, and CGI, which have opened up fresh possibilities without diminishing the craft and joy of live acting.
The revelation that talent agents were circling Tilly Norwood with the intention of signing the character as a client has sparked a fierce debate within the entertainment industry. Actors such as Melissa Barrera, Kiersey Clemons, and Toni Collette have expressed their displeasure on social media, with some even suggesting a boycott of agencies that work with AI talent.
In her statement, Van der Velden urged the public to view AI characters as part of their own genre, to be judged on their own merits, rather than being directly compared to human actors. She emphasized that the creation of Tilly Norwood has been an act of imagination and craftsmanship, and that AI should be welcomed as "part of the wider artistic family" alongside other forms of creative expression.