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AI Actor Tilly Norwood Building Her Own Universe
2 Mar
Summary
- AI actor Tilly Norwood is set for rapid expansion into a digital universe.
- Prime Video's Mark Whelan joins as head of strategy for the "Tillyverse."
- The "Tillyverse" aims to redefine AI talent creation and development.
Eline van der Velden, the visionary behind the AI-generated actor Tilly Norwood, is embarking on an ambitious expansion. Her new AI talent studio, Xicoia, is set to launch the "Tillyverse" in late 2026. This digital universe will serve as a dynamic platform for Tilly and a new generation of AI characters to interact, collaborate, and forge careers.
Mark Whelan, who previously managed social strategy for Prime Video projects like "The Grand Tour," has been appointed as Xicoia's head of strategy and operations. He will be instrumental in crafting Tilly's narrative arc and developing her expansive digital world. Xicoia aims to build intellectual property at scale, fundamentally altering the landscape of AI talent creation and development.
The studio also plans to develop bespoke AI talent for external clients. This initiative follows the significant controversy in 2025 when Norwood's potential agency signing drew sharp criticism from actors' unions and industry figures, highlighting ongoing concerns about AI's impact on human actors.
