AFM Expands with New LA Venue and Innovation Focus

The American Film Market (AFM) is enhancing its scope with the introduction of The AFM House, a new venue located in Los Angeles. This expansive 15,000 square foot space is set to become the market's Innovation Hub, a collaboration with Cannes Next. The Hub will showcase AI startups, leading tech companies, and forward-thinking content, underscoring a shared commitment to innovation within the global film ecosystem.

Beyond innovation, The AFM House will also feature The Cinemas Club, a co-created event series focusing on the future of theatrical cinema. This initiative, previously introduced at the Marché du Film, brings together exhibitors, distributors, and industry experts for discussions on cinema's evolution and audience engagement. The AFM House aims to be a dynamic gathering place for professionals to explore new ideas and technologies.

The AFM is scheduled to take place at the Fairmont Century Plaza in Los Angeles from November 10-15, 2026. The AFM House will be accessible from November 11-14, embodying the market's theme, "The New Global Screen Economy." This new venue represents a significant step in fostering collaboration, exploring emerging business models, and strengthening connections within the international film and television industry.