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Bollywood Stars Face FDA Probe Over Pan Masala Ads
30 Oct
Summary
- Actors Khan, Devgn, and Shroff are under FDA investigation.
- The probe concluded, finding violations of state advertising rules.
- Ajay Devgn has approached the Bombay High Court regarding the case.
Maharashtra's Food and Drug Administration (FDA) has finalized its investigation into advertisements featuring Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for Vimal Pan Masala. The FDA found that the actors violated state regulations through their endorsement of the product.
The investigation, led by FDA Commissioner Tukaram Mundhe, concluded that the actors had indeed broken state rules. The department will now proceed with the case for adjudication, a quasi-judicial process to determine penalties for non-criminal offenses.
Ajay Devgn has independently filed a petition with the Bombay High Court concerning this matter. However, the FDA stated it will continue its adjudication proceedings. Previously, the FDA had issued notices alleging that the Vimal Elaichi campaign constituted surrogate advertising for banned pan masala products.
The authority had requested the actors explain their involvement, cease promotional activities, and provide details of their due diligence before endorsing such products. The FDA's actions are aimed at curbing the promotion of prohibited gutkha and pan masala items within Maharashtra.
