Home / Arts and Entertainment / Bollywood Stars Face FDA Notice Over Pan Masala Ad
Bollywood Stars Face FDA Notice Over Pan Masala Ad
18 Aug
Summary
- Top actors received FDA notices for a Vimal Elaichi endorsement.
- Regulator suspects surrogate promotion of Vimal Pan Masala.
- Sunny Deol avoids pan masala endorsements due to personal ethics.

The Maharashtra FDA has issued show-cause notices to prominent actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding their endorsement of Vimal Elaichi. These notices allege that the advertising campaign may be acting as a surrogate promotion for Vimal Pan Masala. The actors have been granted a period of 15 days to provide their explanations to the regulator.
In light of this controversy, actor Sunny Deol has spoken about his decision to turn down offers for pan masala endorsements. Deol stated that his conscience, or "zameer," prevents him from promoting products that do not align with his personal beliefs. This highlights a divergence in how celebrities approach endorsements for potentially controversial products.