Home / Arts and Entertainment / AccuWeather Expands Reach, Partners with Rebranded MS Now Network
AccuWeather Expands Reach, Partners with Rebranded MS Now Network
10 Nov
Summary
- AccuWeather to provide weather data and reporting for MS Now
- MS Now hires new weather and climate analysts ahead of rebrand
- Unprecedented weather events drive AccuWeather's media expansion
In a significant media partnership, AccuWeather has announced a multi-year deal to support the newly rebranded MS Now network. Effective this Saturday, MSNBC will officially transition to MS Now as the news network splits from parent company Comcast.
As part of the agreement, AccuWeather will provide daily weather segments for MS Now's flagship programs, "Morning Joe" and "Squawk Box." The network has also hired two new analysts to strengthen its weather and climate coverage: David Parkinson, formerly of CBS News, as a senior weather and elections data analyst, and Moses Small, previously with ABC 10News San Diego, as a climate reporter.
"We know, at a moment of unprecedented weather events, that AccuWeather will bring top-quality data and reporting to our audiences," said Scott Matthews, senior vice president of newsgathering for MS Now.
AccuWeather CEO Steven R. Smith echoed this sentiment, stating, "AccuWeather's forecasts and warnings with proven Superior Accuracy from its expert meteorologists will now reach millions more people with this multi-year deal on many new platforms."
The partnership between AccuWeather and the rebranded MS Now network underscores the growing importance of comprehensive weather and climate coverage in the face of increasingly extreme weather patterns worldwide.
