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Abhay Deol Ticks Tock With Victorinox Watches
20 Aug
Summary
- Abhay Deol becomes Victorinox India's new Friend of the Brand.
- The partnership spans 18 months, focusing on watch collections.
- Campaign aligns with Victorinox's global 'Spend Your Time Wisely'.
Actor Abhay Deol has officially joined Victorinox India as the new Friend of the Brand, specifically for its watch collection. This strategic partnership is set to last for 18 months, aiming to significantly boost the Swiss brand's connection with the Indian market.
Deol's involvement will showcase key Victorinox watch lines, including I.N.O.X. and Dive Pro, across diverse platforms like digital media and retail spaces. The campaign, themed 'Spend Your Time Wisely,' underscores the importance of how individuals choose to utilize their time, particularly during India's festive seasons.
Victorinox India's head of marketing highlighted the goal of positioning Victorinox watches as ideal gifts for significant life moments and celebrations. Deol shared that the brand's authenticity, integrity, and generational commitment to its values deeply resonated with him, making him a fitting ambassador for its timeless appeal.
