Home / Arts and Entertainment / Gen Z Rediscovers ABBA: A Timeless Sound for a New Generation
Gen Z Rediscovers ABBA: A Timeless Sound for a New Generation
14 Feb
Summary
- Generation Z makes up half of global ABBA streams on Spotify.
- ABBA has more social media followers aged 18-24 than any other group.
- TikTok videos with #ABBA hashtag have garnered 17 billion views worldwide.
ABBA's music, originally popular in the 1970s, is experiencing a significant revival among Generation Z. These young fans, aged 14 to 29, are driving a substantial portion of the group's contemporary popularity.
In 2025, individuals in this demographic constituted half of all worldwide ABBA streams on Spotify. Analysis from Chartmetric indicates that ABBA maintains a larger following among 18 to 24-year-olds on social media than any other age group.
Further evidence of this trend comes from TikTok, where videos tagged with #ABBA have accumulated 17 billion global views. In Australia specifically, two-thirds of these views originated from users between 18 and 24 years old. Tribute bands are also noticing this shift, with a noticeable increase in younger attendees at their performances.
