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Aasha Film's Slow Box Office Start
12 Sep
Summary
- Aasha movie opened to a 29 lakh net collection in India.
- The film features Urvashi and Aishwarya Lekshmi as mother and daughter.
- Promotions for Aasha were limited to Kerala alone.
The Malayalam-language thriller 'Aasha,' featuring Urvashi and Aishwarya Lekshmi in lead roles as a mother and daughter, was released in theaters on Friday, September 11. While the film has received positive feedback from both audiences and critics, it experienced a subdued start at the box office.
On its opening day, 'Aasha' grossed a net collection of 29 lakh in India. The film's promotional activities were deliberately confined to the Kerala region, which may have contributed to its initial box office performance.
'Aasha' marks a significant return for actress Aishwarya Lekshmi to Malayalam cinema after a period of absence. Her role as the daughter to Urvashi's character has drawn comparisons to Urvashi's previous film 'Achu Vinte Amma,' though 'Aasha' leans more into thriller elements.
Directed by Safar Sanal and co-written by Joju George, Ramesh Girija, and Safar Sanal, the film's narrative involves a conflict between Aasha and Jeemon, played by Joju George, stemming from a road accident. The story highlights Aasha's determination to pursue legal action against Jeemon, who responds with threats.
